Ing Group Marketing and Advertising Pty Ltd

knowledge and innovation services

we're always learning

In our fast-moving, data-rich world many factors are at work which define, position, shape and evolve products and services. There are new challenges and opportunities for brand owners, managers and communication specialists alike.

It is important to understand these factors and develop achievable, affordable solutions that work for your business and stakeholders.

traditional and new media

we do, make and measure things

Our team are knowledgeable in traditional and ‘new’ media.

Our core competencies have developed over years of practical research in a variety of industry sectors, as well as creative, production and management experience.

We are practical about what works, budgets and timeframes, producing –

• campaigns, direct response initiatives and metrics
• print and online literature
• reports, prospectuses, IPOs, M&A
• packaging
• environmental signage and outdoor
• information and online design and architecture
• video, online and interactive media
• event themes and design.

design and communication support

is your communication program working?

Research shows most communications efforts are experiencing diminishing returns. Even online, over 54% of Australian businesses are not be easily found in Australia's major search engine, Google; most fail accepted search and and accessibility standards.

So if communication is so critical to the success of business, why do so many businesses engage in practices with weak or decreasing returns?

This can happen for reasons both internal and external to your organisation. One of our roles is to provide you with information and ideas to change or avoid this situation.

We can support you in areas such as –

• consumer and product trends
• environmental and sustainability issues
• business, product and services opportunity mapping
• media review and effectiveness assessment
• industry and competitor review
• online projects review, metrics and testing.

Not sure what you need? We can also work with you to determine the type and service level required.

design business council (dbc)

we are professional and accountable

ing group is a founding member of the Design Business Council, a non-profit organisation aimed at the professional graphic/visual design community and clients. www.designbusinesscouncil.com

strategic, creative design services

we know the business

In our fast-moving, data-rich marketplace many factors are at work which define, position, shape and evolve customer opinion, loyalty, perception – and choice.

It is important to understand these factors and develop achievable, affordable solutions that work for your business and stakeholders.

Technologies and changing consumer behaviours may have changed the ‘rules’ but your marketing and communication strategy can still determine the ‘playing field.’

There are new challenges and opportunities for brand owners, managers and communication specialists alike.

traditional and new media

we do, make and measure things

Our team are knowledgeable in traditional and ‘new’ media.

Our core competencies have developed over years of practical creative, production and management experience.

We are practical about what works, budgets and timeframes, producing –

• campaigns, direct response initiatives and metrics
• print and online literature
• reports, prospectuses, IPOs, M&A
• packaging
• environmental signage and outdoor
• information and online design and architecture
• video, online and interactive media
• event themes and design.

design and communication support

is your communication program working?

Research shows most communications efforts are experiencing diminishing returns. Even online, over 54% of Australian businesses are not be easily found in Australia's major search engine, Google; most fail accepted search and and accessibility standards.

So if communication is so critical to the success of business, why do so many businesses engage in practices with weak or decreasing returns?

This can happen for reasons both internal and external to your organisation.

One of our roles is to provide you with information and ideas to change or avoid this situation.

We can support you in areas such as –

• marketplace and consumer trends
• product/service research
• communication audit, review and recommendation
• independent media review and assessment
• online projects review, metrics and testing
• communication strategy workshops and facilitation.

Not sure what you need? We can also work with you to determine the type and service level required.

design business council (dbc)

we are professional and accountable

ing group is a founding member of the Design Business Council, a non-profit organisation aimed at the professional graphic/visual design community and clients. www.designbusinesscouncil.com