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Projects for the Sydney 2000 Olympic Games included –
- Olympic Journey launch campaign and roadshow (1997-1998) including Westfield and Westpac co-branding.
- Ticketing programs (Opening/Closing Ceremonies, Day and Event tickets, Common Domain and Botanical Gardens events, on behalf of News Limited); ticketing TVC and promotional videos.
- Official Sports Posters for the Games.
- Olympic Homestay branding.
- Environmental branding for a number of venues and marquees, including “SuperSites” on billboards and buildings.
sydney 2000 olympic games
Official sports poster of the Sydney 2000 olympic games
The ‘runner’ poster from the Sports Poster series shown above was selected in September 2000 by Juan Antonio Samaranch (then IOC President) as the ‘Official Sports Poster of the Sydney 2000 Olympic Games’. The limited edition series was produced using archival quality inks, foiling and paper and is highly sought by Olympic collectors. The posters were not available for general commercial sale.
opening and closing ceremony tickets
Following an Australia-wide design tender, ing group was commissioned by SOCOG to design and produce the Opening and Closing Ceremony tickets for the Sydney 2000 Olympic Games. The special souvenir tickets shown (left) utilised state-of-the-art security features and remain an important part of the largest ticketing program ever undertaken in Australia.
